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Cost conscious consumers look to tinned meats and fish heads for suppertime, according to the latest Waitrose Food and Drink Report.

Tomorrow’s daily specials menu may include Spam, ox cheek and fish heads; that’s according to the latest Food and Drink Report conducted by Waitrose. As the cost of living crisis continues, the supermarket chain has delved into the new shopping habits of Brits across the country.

The report shows that many consumers are now conscious of how much they spend on their shopping bills, with many now opting for “cheaper” options regarding meat cuts. That includes a rise in sales of beef shin, ox cheek and lamb neck sales. The rise in sales of fish head and tins of Spam have also risen by 34% and 36% respectively, according to the report.

Waitrose Food & Drink report: Cost conscious Brits putting fish heads and ox cheek on the menu